Over time, claiming debt has become synonymous with producing code that’s less than ideal. technical debt definition Technical debt is like any other debt.…, The problem with technical debt, The biggest problem with technical debt is that it often leads to more debt-or worse, a misuse of the phrase to excuse poor practices. In other words, it’s the result of prioritizing speedy delivery over flawless code. That’s why in the face of pressure and uncertainty, startups are likely to accumulate some amount of…, What is technical debt?, Technical debt (also known as tech debt or code debt) is defined by our friends at ProductPlan as what results when development teams take actions to expedite the delivery of a piece of functionality or a project which later needs to be refactored. With every corner cut, however, there’s a price to pay. As they make code-based decisions, these startups will likely focus on short-term wins to ensure they beat out the competition. With limited resources and high uncertainty, startups typically face extreme pressure to get to market quickly. How many of your readers say they check their email in bed on their mobile device? 72% of people we spoke to read their emails in bed, and 77% of people said they check email “everywhere”… You’ll be lucky to get folks to resist opening emails for even that long – 76% of people in our study said they view their inbox as soon as they get alerts! During this excruciating hour or two without email we would send out our curated mix of test emails…, What We Discovered from Our Tests (and What You Can Expect to Discover from Yours!), When you watch people read your marketing emails, you can not only find out how your subscribers read and interact with your own emails, but while you’re at it also find out some of your users’ general habits. During our initial studies on mobile email, we observed 40+ people reading emails on…, How We Set Up Our Test, To prepare for this test, we asked participants to hold off on checking and opening any emails until an hour or two before we planned to meet. In this guest post, usability expert Jenn Downs (who pioneered user research and usability testing for MailChimp as well as created a multi-platform testing process for their in-house products) explains how you can effectively test your emails on mobile devices., As researchers, you know you have to test your websites for usability and your workflows for clarity, but, have you ever thought about testing your marketing emails, ? Sure, you may currently test the design and code of a marketing email in multiple email clients before sending to your subscribers, but have you ever actually watched someone read your marketing emails? It’s really fascinating to dig into!, Know Your User Demographic, The first thing you want to find out about your marketing emails is – do you have a high mobile readership? It’s reported that 43% of opens happen on mobile devices, so don’t be surprised if you do! We’re seeing such great open rates on mobile that we decided to do some testing specifically on mobile emails.
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